First, the outdoor new media trend of polarization, a popular trend, a trend of super-segmentation. Focus came out since we have fully accepted the concept of a breakdown, and sometimes even to the point spread. Now the outdoor new media category of the main channels or the media, the main point of contact from the audience. Every point of contact may have a new media. Should say that too much has caused a breakdown of the audience's disgust. Over the past two or three years, the industry may be relatively large cards, there are many sub-trend has come to a end.
     In addition, the trend is popular, especially in the relatively closed environment of the public, the popular trend more obvious over the past few years. First of all, in a similar bus, metro, air this relatively closed environment of the public, the audience more people in touch with the frequency of such channels, more mass media. Over the past two or three years, broken down a large number of new media may have led to greater integration, a time when extreme things may be a mutual process of integration.
     Second, from a subjective point of view, the next 10 years, in large cities, outdoor traditional media may be gradually outdoor video, outdoor LED replaced by new patterns. As we all know, the audience for more and more time outdoors, outdoor traditional media is more the concept of point, in fact, coverage and audience retention time is relatively small. At the same time, the field of outdoor media, new technologies are relatively active, and the rapid development of new technologies, which will further stimulate the growth of new media and mature. Outdoor advertising growth was mainly from the outdoor video, outdoor LED. Bus mobile TV in 2006 than in 2007 increased by more than 200%, outdoor LED is also very alarming rate, reaching 148%.
     Outdoor advertising market in the United States, the outdoor video, LED accounted for the majority share, but also from a variety of forms of advertising revenue growth, the outdoor video advertising growth rate has exceeded the growth rate of the network. This will be China is also a certain degree of inspiration and model role in the development of China's outdoor video soon. Of course, anything can happen, just like I used to use MP3 just when, MP4 appeared, not a full picture of the MP4 functions, now has MP5, is always beyond our imagination.
     Third, the judge in the new media may be larger with the difference between traditional media, traditional media more dependent on the influence of content to get the rise or continued success. And the outdoor new media there are four factors that affect its continued success, that is, channel resources, technology, capital, brands.